No, not as in "a chichi dress" or "a very chichi restaurant" -- elaborate and pretento -- but as in these:
The most delectable fried somethings, with the perfect surface-to-inside ratio for mellow crispiness. Sometimes known as churros in Spain. Not soaked in syrup and rather soggy like koeksisters. Family size: 21 sticks for €7, if I remember correctly. Perfect Friday night. Saint Vaast-la-Hougue.